The Use of Sports Apps for Engaging in Physical Activity

Autor: Silvija Baubonytė, Karolina Deliautaitė, Kristina Mejerytė Narkevičienė, Irena Valantinė

Publikováno v: Baltic Journal of Sport and Health Sciences, Vol 2, Iss 121 (2021)

Background. As healthy lifestyle and physical activity become more relevant, sports apps are receiving more attention as one of the most convenient tools for monitoring one’s physical condition. While activity-related apps are thought to be effecti

Externí odkaz: https://doaj.org/article/2388c44d793a4a6880d76b2ae7482364

Athlete brand development in social media: analysis of students' attitudes

Autor: Inga Staškevičiūtė-Butienė, Silvija Baubonytė, Karolina Deliautaitė, Irena Valantinė

Publikováno v: Baltic journal of sport and health sciences [BJSHS]. 2021, Nr. 2(121), p. 34-40.
Baltic Journal of Sport and Health Sciences, Vol 2, Iss 121 (2021)

Background. Athlete brand image management is one of the most popular topics of discussion in sport management right now. As professional sport has become a commercialised industry segment with more athletes involved, athletes are becoming promotiona

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd80690c0d89dfaac15b77130794adef
https://www.lituanistika.lt/content/98561