Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Silvia Ranfagni"'
Publikováno v:
International Journal of Qualitative Methods, Vol 23 (2024)
The concept of saturation in qualitative research is a widely debated topic. Saturation refers to the point at which no new data or themes are emerging from the data set, which indicates that the data have been fully explored. It is considered an imp
Externí odkaz:
https://doaj.org/article/b32b287384884a358a6a2aaa300a1924
Publikováno v:
International Journal of Qualitative Methods, Vol 22 (2023)
Thematic analysis is a highly popular technique among qualitative researchers for analyzing qualitative data, which usually comprises thick descriptive data. However, the application and use of thematic analysis has also involved complications due to
Externí odkaz:
https://doaj.org/article/ea4c96d3a55f42408093f7ac044eaafa
Publikováno v:
Electronic Markets. 32:2445-2469
COVID-19 has changed the way people live, bank, shop, and work by moving them toward digitalization. It has also driven the trend toward a cashless society, and this change has taken place in an increasingly uncertain and fearful environment. This st
Publikováno v:
Journal of Advertising Research. :2022-025
Publikováno v:
Electronic Markets. 33
Autor:
Silvia Ranfagni, Giada Salvietti
Publikováno v:
Made in Italy and the Luxury Market ISBN: 9781003305095
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81a66b99793551c640460c48f640fecc
https://doi.org/10.4324/9781003305095-20
https://doi.org/10.4324/9781003305095-20
Publikováno v:
Internet Research.
PurposeUser-generated content (UGC) and service failure have attracted considerable marketing inquiry over the last two decades. Previous studies primarily focused on the outcome of service failure and the impact of UGC on perceived failure severity.
Publikováno v:
International Journal of Wine Business Research.
Purpose The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative eye-tracking metrics to understand which design proposal has grea
Publikováno v:
International Journal of Retail & Distribution Management. 50:1156-1181
PurposeThe study aims to propose a comprehensive overview of the Omnichannel phenomenon by identifying its theoretical foundations as well as future research directions.Design/methodology/approachIn order to systematize Omnichannel-centered contribut
Publikováno v:
International Review on Public and Nonprofit Marketing. 20:149-167
The paper develops a research approach that combines digital ethnography with text mining to explore consumers’ perception of a brand and the degree of alignment between brand identity and image. In particular, the paper investigates the alignment