Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Silvia Cachero-Martínez"'
Publikováno v:
Journal of Business Economics and Management, Vol 18, Iss 3 (2017)
Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different
Externí odkaz:
https://doaj.org/article/98c28ccb5aa8478abc7e5980f73d5a64
Publikováno v:
Administrative Sciences, Vol 8, Iss 4, p 77 (2018)
In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers’ needs and desires. Knowing how to design and apply these experiences can stimulate consumer engageme
Externí odkaz:
https://doaj.org/article/1bccf47b7b8a4437b8848906a026d970
Publikováno v:
Scopus
PurposeThis research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases.Design/methodology/approachThis paper
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bcf91b3c1683f4ff37df68306d2a796a
https://doi.org/10.1108/md-11-2022-1536
https://doi.org/10.1108/md-11-2022-1536
Publikováno v:
Social Marketing and Sustainable Development Goals (SDGs) ISBN: 9783031273766
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4030c15178a989e5d1e26eb5836bc33
https://doi.org/10.1007/978-3-031-27377-3_23
https://doi.org/10.1007/978-3-031-27377-3_23
Publikováno v:
Sustainability; Volume 15; Issue 2; Pages: 1480
Scopus
Scopus
The evolution of marketing research (MR) has run parallel to marketing; however, nowadays, statistical techniques and data technologies are gaining more importance. The need for alignment regarding MR training between professors, students, and profes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86ff017aa6fe318f459e6ce1b99d6c82
https://doi.org/10.3390/su15021480
https://doi.org/10.3390/su15021480
Autor:
Silvia Cachero-Martínez
Nowadays, retailers have to try to differentiate themselves from their competitors through consumer shopping experience. The author distinguishes several experience dimensions and develop a shopping experience scale that includes six dimensions: sens
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9d14571dafd493ae6f4d1495ffa64fe1
https://doi.org/10.9734/bpi/ieam/v8/7810d
https://doi.org/10.9734/bpi/ieam/v8/7810d
Publikováno v:
Journal of Marketing Channels. 25:36-46
Retailers wish to expand their standard private label (PL) adopting a multi-tiered portfolio. We study the effects produced by the introduction of two new PLs quality-tiers (economy and pre...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b4b065f18019961c3903d281b0db433
https://doi.org/10.1080/1046669x.2019.1646185
https://doi.org/10.1080/1046669x.2019.1646185
Publikováno v:
American Journal of Industrial and Business Management. :473-486
Nowadays, retailers have to try to differentiate themselves from their competitors through consumer shopping experience. The authors distinguish several experience dimensions and develop a shopping experience scale that includes six dimensions: senso
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51ebfc9970ff9790a44ec4f92d29183c
https://doi.org/10.4236/ajibm.2017.74034
https://doi.org/10.4236/ajibm.2017.74034
Publikováno v:
Journal of Retailing and Consumer Services. 60:102481
In the retail sector, it has become necessary for retailers to differentiate themselves using new strategies, such as managing shopping experiences. The retailer can benefit from applying these experiences in order to gain loyal customers. The purpos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::633735a55e047e02e4cf490041a70ba0
https://doi.org/10.1016/j.jretconser.2021.102481
https://doi.org/10.1016/j.jretconser.2021.102481