Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Silvia Biraghi"'
Autor:
Rossella C. Gambetti, Silvia Biraghi
Publikováno v:
Corporate Communications: An International Journal, 2015, Vol. 20, Issue 4, pp. 415-430.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/CCIJ-02-2014-0011
Publikováno v:
The Emerald Handbook of Multi-Stakeholder Communication ISBN: 9781800718982
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6193244fb0255fce250df769bd3b82e0
https://doi.org/10.1108/978-1-80071-897-520221008
https://doi.org/10.1108/978-1-80071-897-520221008
Publikováno v:
Italian Journal of Marketing. 2020:163-187
Cultural branding acknowledges brands’ power as cultural artifacts that infuse culture with meanings and absorb new meanings from culture. The last mile of brand humanization sees brands act as citizens that construct their meanings through taking
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8aab0806f75ba3487cfc89a22c4a63dc
https://doi.org/10.1007/s43039-020-00013-6
https://doi.org/10.1007/s43039-020-00013-6
Publikováno v:
Building Corporate Identity, Image and Reputation in the Digital Era ISBN: 9781003080572
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f15ae4c3270ad8fd9fe51bd2bbc56a93
https://doi.org/10.4324/9781003080572-20
https://doi.org/10.4324/9781003080572-20
Publikováno v:
The Routledge Companion to Happiness at Work ISBN: 9780429294426
The Routledge Companion to Happiness at Work
The Routledge Companion to Happiness at Work
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::02b0ff502a1dd6a63e1e0d15365c99b7
https://doi.org/10.4324/9780429294426-21
https://doi.org/10.4324/9780429294426-21
Publikováno v:
Management for Professionals ISBN: 9783030396756
Consumers today bring in a range of societal, ethical, and economic expectations, some of which may be aligned with and some of which may conflict with the actions of the firm. In this regard, Brand Purpose today represents a cultural entity whose in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f91f20108c3bfc71b85d537459240558
http://hdl.handle.net/10807/163817
http://hdl.handle.net/10807/163817
Publikováno v:
MERCATI & COMPETITIVITÀ. :109-127
Diaries have a long-standing tradition in consumer research as a data collection tool. In this paper we reboot and update this tradition by elaborating how diaries in the form of digitally constructed artifacts using smart and mobile technologies can
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a04b4b6536d6657079430c286e1b004
https://doi.org/10.3280/mc2018-004007
https://doi.org/10.3280/mc2018-004007
Publikováno v:
The International Encyclopedia of Strategic Communication
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ebe8f175727445c36f53db3343431cf
https://doi.org/10.1002/9781119010722.iesc0187
https://doi.org/10.1002/9781119010722.iesc0187