Recommendations' impact on customer behavior and visiting catering organizations

Autor: Silvestras Gaivenis, Virginijus Tamaševičius, Rasa Paulienė

Publikováno v: Academic journal of interdisciplinary studies, Rome : MCSER Publishing, 2020, vol. 9, no. 1, p. 16-26
Academic journal of interdisciplinary studies 2020, vol. 9, No. 1, p. 16-26.

In scientific literature the recommendation definition is often contradictory, which only shows how wide and diverse this field is. The impact of recommendations is becoming increasingly relevant, analyzing different customer target groups, segmented

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https://repository.vu.lt/VU:ELABAPDB48893124&prefLang=en_US