Zobrazeno 1 - 2
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pro vyhledávání: '"Silvana Vanesa Aciar"'
Publikováno v:
Applied Sciences, Vol 11, Iss 24, p 11890 (2021)
Recommender systems have become an essential part in many applications and websites to address the information overload problem. For example, people read opinions about recommended products before buying them. This action is time-consuming due to the
Externí odkaz:
https://doaj.org/article/7d341c28ef9e4da1bee6830b262350ca
Autor:
Silvana Vanesa Aciar, Christian Serarols Tarres, Marcelo Royo Vela, Josep Lluis De la Rosa i Esteva
Publikováno v:
International Journal of Business and Systems Research. 1:81
The efficient management of the information regarding customers, consumers or other users, in massive markets, is a necessary condition for the implementation of Customer Relationship Management (CRM) processes or relational marketing. A new approach