Zobrazeno 1 - 1
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pro vyhledávání: '"Silva, Bernardo Garretto Cerqueira"'
Autor:
Christino, Juliana Maria Magalhães, Cardozo, Erico Aurelio Abreu, Silva, Bernardo Garretto Cerqueira, Silva, Thais Santos
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 19, n. 3 (2020): (jul./set.); 642-667
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: This study aimed to analyze the reasons that lead consumers to reject the tool for collecting and using navigation data called remarketing.Method: This article presented a pluralistic approach through an exploratory and conclusive descript
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::dc354c4aa94aaeb64016b1cec472f59b
https://periodicos.uninove.br/remark/article/view/14616
https://periodicos.uninove.br/remark/article/view/14616