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pro vyhledávání: '"Sihi, Debika"'
Autor:
Sihi, Debika
The objective of this dissertation is to provide insights on key actors who affect the link between marketing and firm value. The first essay examines financial analysts who provide earnings estimates about firms, thereby connecting firm and the stoc
Externí odkaz:
http://hdl.handle.net/2152/21723
Publikováno v:
Journal of Research in Interactive Marketing, 2019, Vol. 13, Issue 2, pp. 162-178.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-12-2018-0157
Autor:
Sihi, Debika, Lawson, Kara
Publikováno v:
Journal of Marketing Theory and Practice, 2018 Jan 01. 26(1/2), 38-54.
Externí odkaz:
https://www.jstor.org/stable/48542791
Publikováno v:
In Industrial Marketing Management May 2018 71:41-53
Autor:
Ryan, Abby1, Sihi, Debika1 sihid@southwestern.edu
Publikováno v:
Marketing Management Association Educators' Conference Proceedings. Spring2024, p34-35. 2p.
Autor:
Sihi, Debika
Publikováno v:
Journal of Research in Interactive Marketing, 2018, Vol. 12, Issue 4, pp. 398-417.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2018-0019
Autor:
SIHI, DEBIKA1
Publikováno v:
Marketing Management Journal. Spring2022, Vol. 32 Issue 1, p32-49. 18p.
Publikováno v:
Society for Marketing Advances Proceedings. 11/01/2020, p28-31. 4p.
Publikováno v:
In Journal of Retailing June 2013 89(2):126-139
Autor:
Sihi, Debika1 sihid@southwestern.edu
Publikováno v:
Marketing Management Association Educators' Conference Proceedings. Fall2022, p114-115. 2p.