The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation

Autor: Sigurdsson, Valdimar, Larsen, Nils Magne, Sigfussdottir, Arna Dogg, Fagerstrøm, Asle, Alemu, Mohammed H., Folwarczny, Michal, Foxall, Gordon R.

Publikováno v: Sigurdsson, V., Larsen, N.M., Sigfusdottir, A.D., Fagerstrøm, A., Alemu, M.H., Folwarczny, M. & Foxall, G. (2019). The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics.

Externí odkaz: https://hdl.handle.net/10037/15892