Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sigen Song"'
Publikováno v:
Behavioral Sciences, Vol 14, Iss 2, p 123 (2024)
This study investigates the influence of temporal landmarks on nostalgic consumption through the mediating role of the need to belong. In particular, the study identifies end landmarks as one of the triggers of landmarks, a phenomenon that has not be
Externí odkaz:
https://doaj.org/article/fcc15758725641ba9b69c85360b40e74
Publikováno v:
Journal of Product & Brand Management. 32:600-617
Purpose Placement prominence is a multidimensional concept. Previous studies have defined and operationalized prominence in different ways, and no studies have tried to systematically examine what should and should not be counted as prominence. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3109461091676daecd3eb851a4954ab1
https://doi.org/10.1108/jpbm-11-2021-3732
https://doi.org/10.1108/jpbm-11-2021-3732
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeSecret consumption refers to consumption of a product in a private situation, with the intent or behavior of hiding the consumption from others. This study contributes to the secret consumption literature by identifying the antecedents of secr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6492ec5cd7a576011e711be2f52f762
https://doi.org/10.1108/apjml-12-2022-1015
https://doi.org/10.1108/apjml-12-2022-1015
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1269-1285
Purpose The purpose of this paper is to investigate the interaction effect of placement characteristics and emotional experiences on consumers’ recognition of placed brands. Brand recognition is a fundamental step in the consumer’s decision-makin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98faf52960cc8b14d955997e6b99a7f4
https://doi.org/10.1108/apjml-04-2019-0236
https://doi.org/10.1108/apjml-04-2019-0236
Publikováno v:
Global Fashion Management Conference. 2018:549-549
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec1349f27e51bdc948cdb41b71a5e5ac
https://doi.org/10.15444/gmc2018.05.02.05
https://doi.org/10.15444/gmc2018.05.02.05