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Autor:
Sifford, Kaitlyn
Using Mehrabian and Russell's stimulus (S) - organism (O) - response (R) model, this study examined consumer motivations to consume user-generated content (UGC) and sponsored video content on social media during the COVID-19 pandemic. The study also
Externí odkaz:
https://digital.library.unt.edu/ark:/67531/metadc2048688/
Publikováno v:
Journal of Brand Strategy; Winter2024, Vol. 13 Issue 3, p271-287, 17p
