Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Sidi Mohammed Benachenhou"'
Publikováno v:
Management Science Letters, Vol 8, Iss 4, Pp 217-224 (2018)
The aim of this article is to study the impact of marketing innovation and the visual and verbal ele-ments of packaging on customers purchase intentions. After a brief literature review, an empirical study is conducted among 140 customers of Coca-Col
Externí odkaz:
https://doaj.org/article/c165e40e88204882b0410a75591d6ea2
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 2, Iss 17, Pp 183-207 (2017)
L’objectif de cet article est d’étudier la relation entre la fidélité du client et la marque, en intégrant à la fois les variables de l'identité de la marque, l'identification sociale avec des variables traditionnelles telles que la valeur
Externí odkaz:
https://doaj.org/article/163f0e09937a42ac996e3e2b7c80ae9d
There is a gap in marketing literature related to impact of service quality dimensions on perceived service quality and patient satisfaction, in the private healthcare industry. The healthcare system is responsible for improving the general populatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3187d74b207613e81ed76d78a0c7a572
https://essuir.sumdu.edu.ua/handle/123456789/87513
https://essuir.sumdu.edu.ua/handle/123456789/87513
Publikováno v:
Management Science Letters, Vol 8, Iss 4, Pp 217-224 (2018)
The aim of this article is to study the impact of marketing innovation and the visual and verbal ele-ments of packaging on customers purchase intentions. After a brief literature review, an empirical study is conducted among 140 customers of Coca-Col
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a8fc04782e282f8ae801b6f43cb14350
https://doi.org/10.5267/j.msl.2018.2.004
https://doi.org/10.5267/j.msl.2018.2.004
Publikováno v:
Journal of Economic and Financial Research. 4:862-881
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de03bd140112f2cf63cdbcb4fce12d92
https://doi.org/10.12816/0050871
https://doi.org/10.12816/0050871