Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions.

Autor: Pagala, Izharuddin, Asir, Muhammad, Mere, Klemens, Lestari, Utami Puji, Siddiqa, Heidi

Publikováno v: Dinasti International Journal of Education Management & Social Science; Aug/Sep2024, Vol. 5 Issue 6, p1898-1907, 10p