Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Shyam Gopinath"'
Publikováno v:
Management Science. 68:3878-3903
We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52e8c18fb014cd2162a56ea07381775a
https://doi.org/10.1287/mnsc.2021.4061
https://doi.org/10.1287/mnsc.2021.4061
Publikováno v:
Journal of the Academy of Marketing Science. 49:1065-1087
Distinctions in the attributes of niche versus mainstream brands are leveraged to explain differences in the drivers of online review ratings. Specifically, we examine how customer review valence, professional critics review valence, community charac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21b6d8b67034d8c955f875e267428ebe
https://doi.org/10.1007/s11747-021-00780-4
https://doi.org/10.1007/s11747-021-00780-4
Publikováno v:
SSRN Electronic Journal.
In this research, we develop an analytical model to investigate how the content of Online Word of Mouth (OWOM) impacts prices, product adoption, and profit when consumers have uncertainty about both the product quality and their own appreciation of q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::df14acaf57d3e04b583e8748326e2269
https://doi.org/10.2139/ssrn.3656742
https://doi.org/10.2139/ssrn.3656742
Publikováno v:
Marketing Science. 33:241-258
We study the relative importance of online word of mouth and advertising on firm performance over time since product introduction. The current research separates the volume of consumer-generated online word of mouth (OWOM) from its valence, which has
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be73f8ffff2bc88ffc19e04c1f980a6e
https://doi.org/10.1287/mksc.2013.0820
https://doi.org/10.1287/mksc.2013.0820
Publikováno v:
Management Science. 59:2635-2654
We measure the effects of pre- and postrelease blog volume, blog valence, and advertising on the performance of 75 movies in 208 geographic markets in the United States. We attribute the variation in blog effects across markets to differences in demo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb223a7836e398874a0776eca1b60933
https://doi.org/10.1287/mnsc.2013.1732
https://doi.org/10.1287/mnsc.2013.1732
Autor:
Lakshman Krishnamurthi, Shyam Gopinath
Publikováno v:
Kellogg on Marketing, Second Edition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80a3a1b3eba94b5cb8d4a9f9df739e07
https://doi.org/10.1002/9781119199892.ch14
https://doi.org/10.1002/9781119199892.ch14
Publikováno v:
SSRN Electronic Journal.
We measure the effects of pre- and post-release blog volume, blog valence and advertising on the performance of 75 movies in 208 geographic markets of the U.S. We attribute the variation in blog effects across markets to differences in demographic ch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b88a84a7c1b34f6dce300743fe445aa7
https://doi.org/10.2139/ssrn.1680618
https://doi.org/10.2139/ssrn.1680618
Publikováno v:
SSRN Electronic Journal.
Our objective in this paper is to measure the impact (valence, volume, and variance) of national online user reviews on designated market area (DMA)-level local geographic box office performance of movies. We account for three complications with anal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c574102814175a68c1aab11038b9463c
https://doi.org/10.2139/ssrn.1331124
https://doi.org/10.2139/ssrn.1331124
Publikováno v:
SSRN Electronic Journal.
Customers come and go, and some return. Is their behavior the same, better or worse when they return? To answer this we first define revived customers in a non-contractual setting. Next, we compare the purchasing behavior of revived customers before
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17a5435d2271b1c66b76108fdbcc0c14
https://doi.org/10.2139/ssrn.1356851
https://doi.org/10.2139/ssrn.1356851