Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Shuvam Chatterjee"'
Publikováno v:
Energies, Vol 16, Iss 1, p 205 (2022)
Electric vehicle (EV) disposition may challenge serious environmental issues such as excessive dependence on oil, especially in the transport sector. Despite this understanding, the adoption intention has been disappointing to date. This review tries
Externí odkaz:
https://doaj.org/article/65e8c8c954ba4e2a80e51d95ec01b704
Autor:
Shuvam Chatterjee, Paweł Bryła
Publikováno v:
Journal of Economics and Management. 44:210-235
Aim/purpose – Olfactory marketing is a phenomenon that is in the current trend of usage by marketing experts to ensure that consumers are more involved in the purchase decision-making process. This paper aims to review the studies involved in consu
Publikováno v:
Middle East J. of Management. 1:1
Publikováno v:
Energies. 16:205
Electric vehicle (EV) disposition may challenge serious environmental issues such as excessive dependence on oil, especially in the transport sector. Despite this understanding, the adoption intention has been disappointing to date. This review tries
Publikováno v:
International Journal of Environmental Research and Public Health. 19:16637
Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement i
Autor:
Pawel Bryla, Shuvam Chatterjee
Publikováno v:
International Journal of Indian Culture and Business Management. 1:1
Autor:
Shuvam Chatterjee
Publikováno v:
International Journal of Management Concepts and Philosophy. 15:37
Autor:
Shuvam Chatterjee
Publikováno v:
International Journal of Management Concepts and Philosophy. 1:1
Autor:
Shuvam Chatterjee, Aritra Kundu
Publikováno v:
Indian Journal of Marketing. 50:35
Autor:
Mrinalini Pandey, Shuvam Chatterjee
Publikováno v:
International Journal of Business Innovation and Research. 20:87
The paper focuses on understanding brand awareness of consumers from an embedded cognitive state. Consumer's decision making for a brand mainly results from both conscious and non-conscious experiences that a consumer is been exposed to. Consumers pr