Zobrazeno 1 - 10
of 55
pro vyhledávání: '"Shuojia Guo"'
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Service failure is almost inevitable with the intensifying competition in the service market and expectation of heterogeneous customers. The customer–firm relationship can significantly influence customers’ subsequent attitudes and behaviors to t
Externí odkaz:
https://doaj.org/article/29891b22c9a94ea0b1c9ec1bf3b87cae
Publikováno v:
Industrial Marketing Management. 106:1-13
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::543b83cfe54928a81a5cc86b6fa88a91
https://doi.org/10.1016/j.indmarman.2022.07.009
https://doi.org/10.1016/j.indmarman.2022.07.009
Publikováno v:
Journal of Business & Industrial Marketing. 35:895-908
Purpose This paper aims to examine the B2B advertising effect on firm’s market value and whether/how its effectiveness can be enhanced with corporate social responsibility (CSR) strengths. Design/methodology/approach The authors propose that CSR ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::101e88ae1f176f1f371bcff54062a66d
https://doi.org/10.1108/jbim-01-2019-0013
https://doi.org/10.1108/jbim-01-2019-0013
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 32:1214-1225
Purpose The purpose of this paper is to investigate the effect of conspicuous consumption on brand attitudes in the context of luxury brands market in China. Design/methodology/approach Two studies are conducted to test three hypotheses. In Study 1,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b19bf535a1a866065e014e90b6c5b4d
https://doi.org/10.1108/apjml-04-2019-0225
https://doi.org/10.1108/apjml-04-2019-0225
Publikováno v:
Technological Forecasting and Social Change. 145:513-522
This study aims to explore how social media usage can be leveraged to help tourists cope with acculturation when traveling aboard. Specifically, based on the findings of content analysis of the case company's chronicle posting on social media and in-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a8667cb53c96dabb0efef418f42b7a9
https://doi.org/10.1016/j.techfore.2019.01.013
https://doi.org/10.1016/j.techfore.2019.01.013
Publikováno v:
Social Behavior and Personality: an international journal. 47:1-12
Social enterprises have a vital role in improving individuals’ social and economic well-being. In this study we examined the impact of organizational legitimacy on customer citizenship behavior (CCB) within social enterprises, focusing on the media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e19c1a046d30189f31f6afd88fe793a7
https://doi.org/10.2224/sbp.7443
https://doi.org/10.2224/sbp.7443
Autor:
Shuojia Guo
In the digital age, the rise of social media has enabled the fan culture transitioning from “static” consumption to “dynamic” interaction. This is not only a result of the advancement of ICTs, but also a shift in digital communication driven
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::008e2db308197d4ffad25e937b55d989
https://doi.org/10.4018/978-1-7998-1048-3.ch010
https://doi.org/10.4018/978-1-7998-1048-3.ch010
Publikováno v:
Industrial Marketing Management. 72:152-160
Digitalization has generated new challenges and opportunities for brand communication and relationship marketing. As more and more B2B brands are utilizing digital technology for brand communication with multiple stakeholders, it is worth further inv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8724b0b6c70b9cb21be79e205bcae0ba
https://doi.org/10.1016/j.indmarman.2018.04.010
https://doi.org/10.1016/j.indmarman.2018.04.010
Publikováno v:
Transportation Research Part E: Logistics and Transportation Review. 109:293-310
Shipment insurance has been widely used in express logistics and airline transportation. If a customer purchases a shipment insurance service and a disruption occurs, he could be compensated based on the declared value. This paper studies two contrac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::07857e2aae4760b975424861868f8d45
https://doi.org/10.1016/j.tre.2017.11.013
https://doi.org/10.1016/j.tre.2017.11.013
Publikováno v:
International Journal of Production Economics. 240:108233
Crowdsourced delivery is an emerging parcel delivery paradigm that leverages occasional couriers’ excess capacities to transport goods. In a crowdsourced delivery system, couriers offer their excess trip capacities to requesters with packages of di
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20beed3364469437e813b8242e105f16
https://doi.org/10.1016/j.ijpe.2021.108233
https://doi.org/10.1016/j.ijpe.2021.108233