Výsledky vyhledávání - "Shuliateva, Iuliia"

Akademický článek

City branding and museum souvenirs: towards improving the St. Petersburg city brand : Do museums sell souvenirs or do souvenirs sell museums?

Autor: Trabskaia, Iuliia, Shuliateva, Iuliia, Abushena, Rebecca, Gordin, Valery, Dedova, Mariya

Publikováno v: Journal of Place Management and Development, 2019, Vol. 12, Issue 4, pp. 529-544.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPMD-06-2017-0049

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City branding and museums' souvenirs. Towards improving the St. Petersburg brand: do museums sell souvenirs or do souvenirs sell museums

Autor: Trabskaya, Julia, Shuliateva, Iuliia, Abushena, Rebecca, Gordin, Valeriy, Dedova, Mariya

Purpose The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Pet

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______128::42d2a1b7940f4ff8a6048fb5dcfeb059
https://e-space.mmu.ac.uk/622799/

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