Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Shona Bettany"'
Autor:
Shona Bettany
Publikováno v:
Journal of Marketing Management. 38:1851-1872
Publikováno v:
Marketing Theory. 22:501-518
The rich tradition of stigma theoretics in marketing and consumer research develops understanding of consumer stigma management, mitigated via marketing-mediated solutions, broadly within a Goffmanian liberal frame. However, building on classic liber
Autor:
Jack Coffin, Christian A Eichert, Shona Bettany, Andrew Lindridge, Gillian Oakenfull, Jacob Ostberg, Lisa Peñaloza, Diego Rinallo, David Rowe, Jannsen Santana, Luca M. Visconti, Luciana Walther
Publikováno v:
Marketing Theory. 22:275-292
In the popular imagination sex sells. Yet, marketing theory has relatively little to say about sexuality per se. Drawing on Žižek’s metaphor of critical theory as ‘short-circuiting’ the dominant discourse, we conceptualise marketing as a fiel
Autor:
Wendy Hein, Catherine A. Coleman, H. Rika Houston, Lauren Gurrieri, Laurel Steinfield, Jacob Östberg, Stacey Finkelstein-Young, Kate Pounders, Shona Bettany, Genmac, Susan Dobscha, Abigail Nappier Cherup, Jenna M. Drenten, Nacima Ourahmoune, Andy Prothero, Shelagh Ferguson, Laura McVey, Lisa Peñaloza, Katherine Sredl, Linda Tuncay Zeyer, Robert L. Harrison
Publikováno v:
Marketing Letters. 32:341-347
Autor:
Lauren Gurrieri, Andrea Prothero, Shona Bettany, Susan Dobscha, Jenna Drenten, Shelagh Ferguson, Stacey Finkelstein, Laura McVey, Nacima Ourahmoune, Laurel Steinfield, Linda Tuncay Zayer
Publikováno v:
Gender, Work & Organization.
Publikováno v:
SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION
This article explores mothers’ narratives of ‘prepping’ behaviours. Prepping involves the management of stockpiled household items in anticipation of marketplace disruption. In this article, we use anticipated food shortages following the UK’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ccac7ff2b90e5016cb6f02bc85fa294
Autor:
Benedict Andrew Kerrane, Shona Bettany
Publikováno v:
European Journal of Marketing. 52:2334-2355
PurposeUsing the family activity of hobby stock-keeping (“petstock”) as a context, this paper aims to extend singularization theory to model the negotiations, agencies and resistances of children, parents and petstock, as they work through how an
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Mass-mediated marketplace images produce culturally accepted ideals, archetypes of motherhood that help to legitimate and constitute mothering identities and ultimately shape the consumption preferences. This article focuses on the imagery representa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f9c6e8455ddf6af8975e896c1700821
https://doi.org/10.1007/978-3-030-02568-7_109
https://doi.org/10.1007/978-3-030-02568-7_109