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pro vyhledávání: '"Shirley Nicol Rabanal-Altamirano"'
Autor:
Kevin Helaman Rocha-Vallejos, Shirley Nicol Rabanal-Altamirano, Daniel Amadeo Robles-Fabian, Franklin Cordova-Buiza
Publikováno v:
Innovative Marketing, Vol 18, Iss 4, Pp 36-47 (2022)
Given that feelings toward a brand allow for a mutually beneficial relationship, it is easy to assume that they are closely related to the customer’s willingness to buy as if they increase or decrease probably in the same proportion. Consequently,
Externí odkaz:
https://doaj.org/article/25f79c9716a54ba59410aa9b3b7b321d
