Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Shiri Melumad"'
Publikováno v:
Journal of Consumer Psychology.
This work offers a multi-disciplinary perspective on the Metaverse, focusing on its potential implications for consumer behavior. We begin by proposing a conceptualization of the Metaverse as being uniquely defined by the convergence of five key elem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9447dec2d7011094f3d0ef4e66ddf6ca
https://doi.org/10.1002/jcpy.1356
https://doi.org/10.1002/jcpy.1356
Autor:
Shiri Melumad
Publikováno v:
Journal of Consumer Research.
The effect of voice technology on how consumers search for information online is explored. Results from a field survey of consumer experiences with voice-assisted search, three controlled experiments involving dictated (vs. typed) Google searches, an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b981c5ca5c34a7fcc3d8356458ed1536
https://doi.org/10.1093/jcr/ucad009
https://doi.org/10.1093/jcr/ucad009
Publikováno v:
Journal of Marketing Research. 58:1058-1078
This work advances and tests a theory of how news information evolves as it is successively retold by consumers. Drawing on data from over 11,000 participants across ten experiments, the authors offer evidence that when news is repeatedly retold, it
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7821692655d313cfbe442190b3a9a492
https://doi.org/10.1177/0022243720987147
https://doi.org/10.1177/0022243720987147
Autor:
Shiri Melumad, Robert J. Meyer
Publikováno v:
Journal of Marketing. 84:28-45
Results from three large-scale field studies and two controlled experiments show that consumers tend to be more self-disclosing when generating content on their smartphone versus personal computer. This tendency is found in a wide range of domains in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55becccb45897a5e6f584520ea60e939
https://doi.org/10.1177/0022242920912732
https://doi.org/10.1177/0022242920912732
Autor:
Shiri Melumad, Michel Tuan Pham
Publikováno v:
Journal of Consumer Research. 47:237-255
In light of consumers’ growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional bene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39cdb3a5d1d522f0aa807d7022320cf6
https://doi.org/10.1093/jcr/ucaa005
https://doi.org/10.1093/jcr/ucaa005
Publikováno v:
Journal of Marketing Research. 56:895-917
In this research, the authors study the process by which social media posts are created and shared during live political debates. Using data from over 9.5 million tweets posted during and shortly after four key debates leading up to the 2016 U.S. pre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1fef0d0a00a2bfd1c74efa94bb1133ee
https://doi.org/10.1177/0022243719861923
https://doi.org/10.1177/0022243719861923
This work describes and illustrates a free and easy-to-use online text-analysis tool for understanding how consumer word use varies across contexts. The tool, Wordify, uses randomized logistic regression (RLR) to identify the words that best discrimi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7885d4689a327f2baea52f65ffa21004
http://hdl.handle.net/11565/4042823
http://hdl.handle.net/11565/4042823
Supplemental Material, sj-pdf-1-mrj-10.1177_0022243720987147 for The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News by Shiri Melumad, Robert Meyer and Yoon Duk Kim in Journal of Marketing Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5eb209658d0f3028be8395d4a3483590
This paper provides an overview of recent research that explores how digital technologies such as mobile devices, wearables, voice technology, and recommendation agents are transforming consumer decision-making. We advance a conceptual model of techn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::82c0ee765a0f09c99f9bb026124febf3
https://ora.ox.ac.uk/objects/uuid:2da3b7ab-025e-419f-aced-22f73d55b327
https://ora.ox.ac.uk/objects/uuid:2da3b7ab-025e-419f-aced-22f73d55b327
Autor:
Shiri Melumad, Meyer, Robert
Supplemental Material, jm.19.0560-File003 for Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure by Shiri Melumad and Robert Meyer in Journal of Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51abb09c404ce017a5ea208622911c67