Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Shiree Treleaven-Hassard"'
Autor:
Robert F. Potter, Duane Varan, Jennifer A. Robinson, Shiree Treleaven-Hassard, Steven Bellman
Publikováno v:
NIM Marketing Intelligence Review. 5:24-27
Branded apps represent a new possibility for enhancing brand image and service satisfaction. Compared with other forms of advertising, branded apps are welcomed as useful. Consumers are often more engaged with such apps, and therefore their users ten
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54da4196d510da9c3ff0e3ff86e7bee4
https://doi.org/10.2478/gfkmir-2014-0014
https://doi.org/10.2478/gfkmir-2014-0014
Autor:
James O'Farrell, Lili Qiu, Steven Bellman, Duane Varan, Shiree Treleaven-Hassard, Jamie Murphy
Publikováno v:
Journal of Interactive Marketing. 27:130-140
Consumer footprints left on the Internet help advertisers show consumers relevant Web ads, which increase awareness and click-throughs. This "proof of concept" experiment illustrates how Internet behavior can identify relevant television commercials
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5153978c4d2a7d3bf69cb3536c3cec76
https://doi.org/10.1016/j.intmar.2012.12.001
https://doi.org/10.1016/j.intmar.2012.12.001
Publikováno v:
Journal of Advertising. 41:5-24
Ad-sponsored online video programs currently use a range of commercial loading that varies from exactly the same, compared with broadcast and cable networks, to very much lower. This paper provides empirical evidence about the effects of different le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1fdf8ea25f7fe491a025755d04fc629
https://doi.org/10.2753/joa0091-3367410201
https://doi.org/10.2753/joa0091-3367410201
Autor:
Jennifer A. Robinson, Steven Bellman, Jean M. Brechman, Shiree Treleaven-Hassard, Duane Varan
This study considers two news ticker formats—the update ticker and the scrolling ticker—to determine the impact of ticker format on memory for news items in the tickers as well as for news program content presented in the background. Post viewing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b677a00ed07eabd2cdd5baad25b0db9
https://hdl.handle.net/11541.2/138269
https://hdl.handle.net/11541.2/138269
Autor:
Robert F. Potter, Steven Bellman, Jennifer A. Robinson, Duane Varan, Jean M. Brechman, Shiree Treleaven-Hassard
Marketing professionals are increasingly interested in creating branded mobile phone applications. These “apps” prominently display a brand's identity throughout the user experience, typically in the form of a brand logo, and are designed to perf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d8bd3aa44debf113835607e87031c55
https://doi.org/10.4018/978-1-4666-8239-9.ch012
https://doi.org/10.4018/978-1-4666-8239-9.ch012
Publikováno v:
Scopus-Elsevier
The branded pause advertisement is a recently developed online television-advertising format that displays a full-screen still-image banner ad whenever a viewer pauses a streaming-video program. This study used a controlled lab experiment to compare
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6275bf00ab067fbcfd4b2c84e53bd3ac
https://hdl.handle.net/11541.2/119790
https://hdl.handle.net/11541.2/119790
Autor:
Jennifer A. Robinson, Shiree Treleaven-Hassard, Robert F. Potter, Duane Varan, Steven Bellman
Mobile phone applications ("apps") have generated substantial interest among marketers, primarily because of their high level of user engagement and the positive impact this presumably has on a user's attitude toward the sponsoring brand. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::608a0ed7e70ddd491c29d1727aeff9be
https://hdl.handle.net/11541.2/120015
https://hdl.handle.net/11541.2/120015
Autor:
Christine Critchley, Duane Varan, Shiree Treleaven-Hassard, Steven Bellman, Joshua Gold, A. Schweda, Joseph Ciorciari
This paper is the first step to an understanding of how engagement with interactive television advertisements may increase the relevancy of a brand and therefore facilitate the automatic processing of the brand's logo (measured via the P3a) after vie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0952dc29f7208099c353775053eb2182
https://hdl.handle.net/11541.2/119958
https://hdl.handle.net/11541.2/119958
Publikováno v:
Cephalalgia : an international journal of headache. 28(7)
Trigeminal nerve activity mediates head pain after cranial injuries, and also contributes to idiopathic syndromes such as cluster headache and trigeminal neuralgia. Nevertheless, chronic facial pain sometimes develops after lesion of the trigeminal n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ab78a5d2b33f596be8a2b70a43ef198
https://pubmed.ncbi.nlm.nih.gov/18460009
https://pubmed.ncbi.nlm.nih.gov/18460009
Autor:
Gill, Manpreet (AUTHOR) msgill.usc@gmail.com, Sridhar, Shrihari (AUTHOR) ssridhar@mays.tamu.edu, Grewal, Rajdeep (AUTHOR) grewalr@unc.edu
Publikováno v:
Journal of Marketing. Jul2017, Vol. 81 Issue 4, p45-66. 22p. 18 Charts, 3 Graphs.