Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Shinya Watanuki"'
Publikováno v:
Applied Sciences, Vol 14, Iss 19, p 9030 (2024)
Questionnaire consumer survey research is primarily used for marketing research. To obtain credible results, collecting responses from numerous participants is necessary. However, two crucial challenges prevent marketers from conducting large-sample
Externí odkaz:
https://doaj.org/article/a8d812f6c3144ed08e3cbb58c51778fa
Autor:
Shinya Watanuki
Publikováno v:
Frontiers in Computational Neuroscience, Vol 18 (2024)
IntroductionBrand equity plays a crucial role in a brand’s commercial success; however, research on the brain regions associated with brand equity has had mixed results. This study aimed to investigate key brain regions associated with the decision
Externí odkaz:
https://doaj.org/article/f18af93b3cf1427da39903a4345f2cce
Autor:
Shinya Watanuki, Yumiko Nomura, Yuki Kiyota, Minami Kubo, Kenji Fujimoto, Junko Okada, Katsue Edo
Publikováno v:
Applied Sciences, Vol 14, Iss 1, p 378 (2023)
Although a multimodal data analysis, comprising physiological and questionnaire survey data, provides better insights into addressing management science concerns, such as challenging the predictions of consumer choice behavior, studies in this field
Externí odkaz:
https://doaj.org/article/884e3635f5ed44859c64b446296359f8
Autor:
Shinya Watanuki
Publikováno v:
Frontiers in Neuroscience, Vol 16 (2022)
Brand love is a relationship between brands and consumers. Managing the relationship is an important issue for marketing strategy since it changes according to temporal flow. Brand love theories, including their dynamics, have been developed based on
Externí odkaz:
https://doaj.org/article/1b66cb334e924448a8eae7577cca28a6
Autor:
Shinya Watanuki, Hiroyuki Akama
Publikováno v:
Heliyon, Vol 8, Iss 6, Pp e09702- (2022)
Although the concept of brand equity has been investigated using various approaches, a comprehensive neural basis for brand equity remains unclear. The default mode network (DMN) as a mental process might influence brand equity related consumers' dec
Externí odkaz:
https://doaj.org/article/3eb39a0f0605408e9e5920d05c29a94e
Autor:
Shinya Watanuki, Hiroyuki Akama
Publikováno v:
Frontiers in Neuroscience, Vol 14 (2020)
Brand love is a critical concept for building a relationship between brands and consumers because falling in love with a brand can lead to strong brand loyalty. Despite the importance of marketing strategies, however, the underlying neural mechanisms
Externí odkaz:
https://doaj.org/article/539dbdb34973426481b644c4c76c351e
Autor:
Shinya Watanuki
Publikováno v:
Brain Sciences, Vol 11, Iss 12, p 1619 (2021)
Brand equity is an important intangible for enterprises. As one advantage, products with brand equity can increase revenue, compared with those without such equity. However, unlike tangibles, it is difficult for enterprises to manage brand equity bec
Externí odkaz:
https://doaj.org/article/c6ead10e93514a809524d8cbe7998c1e
Autor:
Tomoharu Nagao, Shinya Watanuki
Publikováno v:
Transactions of Japan Society of Kansei Engineering. 17:31-40
Autor:
Shinya Watanuki, Tomoharu Nagao
Publikováno v:
IWCIA
The path analysis model (PAM) is a multivariate statistical modeling technique widely used in the behavioral and social sciences. Although some methods for optimizing the parameters and reducing the variables in PAM have been proposed, only a few stu