Zobrazeno 1 - 10
of 158
pro vyhledávání: '"Shintaro Okazaki"'
Publikováno v:
International Review of Research in Open and Distributed Learning, Vol 13, Iss 4 (2012)
The objective of this study is to examine factors influencing e-learning adoption and the moderating role of gender. This study extends the technology acceptance model (TAM) by adding attitude and social interaction. The new construct of social inter
Externí odkaz:
https://doaj.org/article/1ff1a853bb92475d8c5790f16682f245
Publikováno v:
Marketing Management Association Educators' Conference Proceedings. Fall2023, p49-50. 2p.
Publikováno v:
Liu-Thompkins, Y, Okazaki, S & Li, H 2022, ' Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience ', Journal of the academy of marketing science, vol. 50, no. 6, pp. 1198-1218 . https://doi.org/10.1007/s11747-022-00892-5
Artificial intelligence (AI) continues to transform firm-customer interactions. However, current AI marketing agents are often perceived as cold and uncaring and can be poor substitutes for human-based interactions. Addressing this issue, this articl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7a95f4afedb1304afaac0d687d7e8930
https://doi.org/10.1007/s11747-022-00892-5
https://doi.org/10.1007/s11747-022-00892-5
Publikováno v:
International Journal of Consumer Studies.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba932e8f962b05ec48e26b555f75ae45
https://doi.org/10.1111/ijcs.12926
https://doi.org/10.1111/ijcs.12926
Publikováno v:
Companion of the 2023 ACM/IEEE International Conference on Human-Robot Interaction.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dd79c0c9377eb27688a716134785e9d
https://doi.org/10.1145/3568294.3580082
https://doi.org/10.1145/3568294.3580082
Autor:
Shintaro Okazaki1 shintaro.okazaki@uam.es, Díaz-Martín, Ana M.1, Rozano, Mercedes1, Menéndez-Benito, Héctor D.1
Publikováno v:
International Journal of Market Research. 2014, Vol. 56 Issue 4, p467-488. 22p.
Publikováno v:
Bernritter, S F, Okazaki, S & West, D 2022, ' Mobile Technology and Advertising: Moving the Research Agenda Forward ', JOURNAL OF ADVERTISING, vol. 51, no. 4, pp. 407-410 . https://doi.org/10.1080/00913367.2022.2089407
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a2ded994302cae6b0ad72eb8d79df0d
https://kclpure.kcl.ac.uk/en/publications/7f866c5b-e71c-4758-acc7-7cc7711756ad
https://kclpure.kcl.ac.uk/en/publications/7f866c5b-e71c-4758-acc7-7cc7711756ad
Publikováno v:
Ettinger, A, Grabner-Kräuter, S, Okazaki, S & Terlutter, R 2020, ' The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry : The Customers’ Perspective ', JOURNAL OF TRAVEL RESEARCH, vol. 0, no. 0, pp. 618-638 . https://doi.org/10.1177/0047287520930087
Recent literature describes “greenhushing” as the deliberate managerial undercommunicating of corporate social responsibility (CSR) efforts for fear of negative customer opinions and responses. Based on social psychological theory of tourism moti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d99224ac89f2218b8138eb13a0d75ecc
https://doi.org/10.1177/0047287520930087
https://doi.org/10.1177/0047287520930087
Autor:
Shintaro Okazaki, Yue Peng
Publikováno v:
Media and Change Management ISBN: 9783030866792
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26076a4fe409a78c18e8bd6c78a415ae
https://doi.org/10.1007/978-3-030-86680-8_26
https://doi.org/10.1007/978-3-030-86680-8_26
Publikováno v:
Journal of Public Policy & Marketing. 41:211-212
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d8e3c46d7f12ef5d0375713b4a22c77
https://doi.org/10.1177/07439156221093598
https://doi.org/10.1177/07439156221093598