Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Shilpa Bagdare"'
Autor:
Shilpa Bagdare, Anjali Nawle
Publikováno v:
South Asian Journal of Marketing & Management Research. 11:63-67
The emergence of Indore as the cleanest city of India consecutively for the fourth time is an outcome of multidimensional strategy adopted by Indore Municipal Corporation (IMC). Behavioural change among citizens of Indore has been the catalyst for ma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb330f5f3de109b2a4d727484994547a
https://doi.org/10.5958/2249-877x.2021.00017.5
https://doi.org/10.5958/2249-877x.2021.00017.5
Autor:
Shilpa Bagdare
Publikováno v:
SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH. 11:34-39
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8a461be9b56c3a2b658bf8eb5aa58a6
https://doi.org/10.5958/2249-877x.2021.00036.9
https://doi.org/10.5958/2249-877x.2021.00036.9
Publikováno v:
Journal of Service Theory and Practice. 27:642-662
Purpose The purpose of this paper is to review the literature on customer experience to develop a better understanding of the concept and propose a research agenda. Design/methodology/approach The paper is based on a thorough review of 69 full-text a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::323320ad2f695e3fb37a56679afd144c
https://doi.org/10.1108/jstp-03-2015-0064
https://doi.org/10.1108/jstp-03-2015-0064
Autor:
Subhadip Roy, Shilpa Bagdare
Publikováno v:
Services Marketing Quarterly. 37:272-287
The present study constructs and validates a new scale called VISUALSCAPE to measure visual experience in retailing. Data collected from three rounds of mall-intercept surveys was subject to factor analysis, and structural equation modeling was used
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e065ae389f31a81f98c13ffbfcb6931
https://doi.org/10.1080/15332969.2016.1217684
https://doi.org/10.1080/15332969.2016.1217684
Autor:
Subhadip Roy, Shilpa Bagdare
Publikováno v:
Journal of Global Marketing. 28:133-151
With the advent of globalization and open economies in the developing nations, the consumers in the same are experiencing entry of more and more foreign products. The traditional practice of having country of origin (COO) cues to influence consumer a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8473a8596d8b7b0565fdd47ce8bc729a
https://doi.org/10.1080/08911762.2015.1073413
https://doi.org/10.1080/08911762.2015.1073413
Autor:
Shilpa Bagdare, Rajnish Jain
Publikováno v:
International Journal of Retail & Distribution Management. 41:790-804
Purpose – This study aims at developing a reliable and valid measure of retail customer experience. Design/methodology/approach – Scientific scale development process has been followed. Survey methodology was used to collect data. The results are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acc9b8644a4096f5f8957725070a82f1
https://doi.org/10.1108/ijrdm-08-2012-0084
https://doi.org/10.1108/ijrdm-08-2012-0084
Autor:
Shilpa Bagdare, Subhadip Roy
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
The market for Hollywood movie sequels has boomed in the last decade with sequels in every possible genre of movies. There are instances where a sequel has earned more box office revenues than the original movie (e.g. Harry Potter) and vice versa (e.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9ab0d4c7f5caeaba54be615cd45c26a2
https://doi.org/10.1007/978-3-319-45596-9_266
https://doi.org/10.1007/978-3-319-45596-9_266
Autor:
Rajnish Jain, Shilpa Bagdare
Publikováno v:
International Journal of Retail & Distribution Management. 39:289-302
PurposeThe purpose of this review is to examine the influence of music on consumption experience and explore the relationships between musical variables and consumer responses in the context of retailing.Design/methodology/approachThe paper is based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0be8dc6bdd778d07eccaca591b2b45c5
https://doi.org/10.1108/09590551111117554
https://doi.org/10.1108/09590551111117554
Autor:
Shilpa Bagdare
Publikováno v:
Jaipuria International Journal of Management Research. 4:70
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52321e6a1e1bfdc92b43ab59639b815e
https://doi.org/10.22552/jijmr/2018/v4/i2/177078
https://doi.org/10.22552/jijmr/2018/v4/i2/177078
Autor:
Shilpa Bagdare
Publikováno v:
International Journal of Applied Marketing and Management. 1
Shopping is an enjoyable moment in the life of a female shopper. It has a special meaning and status for females. It is often said that shopping and females are complementary to each other. Females assign a variety of reasons for shopping. With the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7723438f9847f5776b238af7557def35
https://doi.org/10.21863/ijamm/2016.1.1.005
https://doi.org/10.21863/ijamm/2016.1.1.005