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pro vyhledávání: '"Shiley, David"'
Autor:
Gashi, John F., Rosenbloom, Bert, Warshaw, Paul R., Darden, William R., Davis, Grant M., Ozment, John, Bowersox, Donald J., Bello, Daniel C., Verhage, Bronislaw J., Shiley, David, Cook, David, Barnett, Eileen, Magrath, Allan J., Hardy, Kenneth G., Young, Louise C., Wilkinson, Ian F., Cunningham, Malcolm T., Pyatt, T. Roger, Abratt, Russell, Pitt, Leyland F.
Publikováno v:
European Journal of Marketing; 1989, Vol. 23 Issue 2, p3-12, 10p
