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Publikováno v:
Howard Journal of Communications. 15:229-243
In this study, product categories advertised most and least often by women only, by men only, and by both women and men were examined in 2 women's magazines, 1 that targets a Black female audience, Essence, and 1 that targets a White female audience,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49ef0c43077aa2b47e70b71f691dbf77
https://doi.org/10.1080/10646170490521167
https://doi.org/10.1080/10646170490521167
