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pro vyhledávání: '"Sherman B, Serna"'
Publikováno v:
Journal of Personality and Social Psychology. 83:526-541
Three studies examined the impact of a treatment designed to instill resistance to deceptive persuasive messages. Study 1 demonstrated that after the resistance treatment, ads using illegitimate authority-based appeals became less persuasive, and ads
Publikováno v:
Journal of personality and social psychology. 83(3)
Three studies examined the impact of a treatment designed to instill resistance to deceptive persuasive messages. Study 1 demonstrated that after the resistance treatment, ads using illegitimate authority-based appeals became less persuasive, and ads