Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Sheeraz Al-Qawasmi"'
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 16:376-391
Purpose This study aims to examine and validate the role of electronic word of mouth (eWOM), a mediating factor between the marketing mix elements (product, price, place and promotion) and women's purchasing intention of children's dietary supplement