Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Shawn Thelen"'
Publikováno v:
Journal of Product & Brand Management. 32:59-78
Purpose The purpose of this study is to determine the impact of voters’ personal and societal values on presidential candidate brand personality preference. In addition, the research examines which brand personalities are deemed most and least impo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da65962f7877fb5e98dac775697b551d
https://doi.org/10.1108/jpbm-08-2021-3606
https://doi.org/10.1108/jpbm-08-2021-3606
Publikováno v:
Journal of Service Management, 2015, Vol. 26, Issue 4, pp. 608-624.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-01-2015-0020
Publikováno v:
Journal of Service Theory and Practice. 30:233-255
PurposeThis research extends existing services offshoring literature by investigating how the type of information exchanged, technical support or personal billing, in conjunction with country-of-service-origin (COSO) influences consumer likelihood to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f1f09030c656b7cd1b8f19d88520344
https://doi.org/10.1108/jstp-02-2019-0045
https://doi.org/10.1108/jstp-02-2019-0045
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef5894e58c4b658246010dfb8011db47
https://doi.org/10.1007/978-3-030-95346-1_110
https://doi.org/10.1007/978-3-030-95346-1_110
