Výsledky vyhledávání - "Shawn Mielke"

Organizational transformation in a marketing operation: Role of the new CMO — Interview with Beth Weesner and Shawn Mielke of Marketing Transformation Services (MTS)

Autor: Beth Weesner, Shawn Mielke

Publikováno v: Journal of Digital Asset Management. 4:176-187

With new, disruptive trends such as social media heavily influencing marketing decisions, how do you market to the new, self-directed consumer? The new marketing operations executive understands that there is an art to marketing, can help develop man

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbc552ca9cadfcacca0525147e0a4207
https://doi.org/10.1057/dam.2008.29

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