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Cross-Cultural Dissimilarities in the Perception of Brand Personality of Select Smart phones: Evidence from West Bengal, India and Bangladesh

Autor: Shaunak Roy, Shivaji Banerjee, Former Head

Publikováno v: NMIMS Management Review. 29:25-51

The study has been conducted in the adjoining regions of West Bengal and Bangladesh (erstwhile East Bengal) among various respondent groups. Both the regions have been archetypally known to share multiple cultural commonalities. Notwithstanding, ther

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dd4815a5a46e7ce31de538d81e79c465
https://doi.org/10.53908/nmmr.290203

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Does 'Green' brand personality have any impact on consumers’ purchase intentions, engagement and loyalty?

Autor: Shaunak Roy, Shivaji Banerjee

Publikováno v: IIMS JOURNAL OF MANAGEMENT SCIENCE. 12:17-37

In the wake of environmental awareness and consciousness, green brands are taking centre stage in India, particularly as they offer an alternative avenue to those brands that consume more energy and fail to conserve the depleting natural resources. U

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1b5e68167e7144d0165f47dd69defbe1
https://doi.org/10.5958/0976-173x.2021.00002.6

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Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis

Autor: Shaunak Roy, Shivaji Banerjee

Publikováno v: FIIB Business Review. :231971452211059

Although brand personality as a research construct has been gaining immense consideration since the inception of the new millennium, the nature of research conducted over the years has heavily converged on a few specific avenues, such as scale validi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d25822d30f3f909c8b98c8563cc0ffcd
https://doi.org/10.1177/23197145221105942

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FPR-1 (Formyl Peptide Receptor-1) Activation Promotes Spontaneous, Premature Hypertension in Dahl Salt-Sensitive Rats

Autor: Emily W. Waigi, Shaunak Roy, Nicole R. Bearss, Matam Vijay-Kumar, Sarah Galla, Piu Saha, Camilla F Wenceslau, Jonnelle M Edwards, Bina Joe, Jeremy C Tomcho, Blair Mell, Xi Cheng, Cameron G. McCarthy

Publikováno v: Hypertension

Cell death has long been a characteristic phenotype of organ damage in hypertension, and recently, leaky gut has been revealed as a novel hypertensive phenotype. However, despite the increase in bacterial and damaged mitochondrial products in the cir

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ceda08d18a41bda00a6cbcdf8e16f01c
https://pubmed.ncbi.nlm.nih.gov/33641367

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Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0

Autor: Shaunak Roy, Shivaji Banerjee

Publikováno v: New Business Models in the Course of Global Crises in South Asia ISBN: 9783030799250

The wake of the COVID-19 pandemic has triggered a substantial transformation in the wants and desires of customers, which in turn has cast immense pressure on corporate professionals and business managers to modify their business strategies and reori

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::608f488a65f63e5d52098080c8dcaaa1
https://doi.org/10.1007/978-3-030-79926-7_7

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Intrinsic Exercise Capacity and Mitochondrial DNA Lead to Opposing Vascular-Associated Risks

Autor: Xi Cheng, Nicole R. Bearss, Youjie Zhang, Zachary J Schreckenberger, Shaunak Roy, Lauren G. Koch, Camilla F Wenceslau, Jonnelle M Edwards, Jeremy C Tomcho, Matam Vijay-Kumar, Cameron G. McCarthy, Bina Joe, Eric E. Morgan, Adam C Spegele

Publikováno v: Function (Oxford, England)

Exercise capacity is a strong predictor of all-cause morbidity and mortality in humans. However, the associated hemodynamic traits that link this valuable indicator to its subsequent disease risks are numerable. Additionally, exercise capacity has a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1a4e18af5c48b9a78beeb9bc01094e6
https://pubmed.ncbi.nlm.nih.gov/34223169

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Abstract 125: Low-Grade Chronic Infection Induces Vascular Dysfunction and Remodeling in Salt Sensitive Hypertension

Autor: Cameron G. McCarthy, Blair Mell, Sarah Galla, Xi Cheng, Nicole R. Bearss, Camilla F Wenceslau, Jonnelle M Edwards, Jeremy C Tomcho, Bina Joe, Shaunak Roy

Publikováno v: Hypertension. 74

According to the new AHA guidelines, over half of Americans have hypertension. Multiple factors contribute to hypertension including genetics, diet, stress, and infection. N-formyl peptides (NFPs) are a potent chemoattractant that bind formyl peptide

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ca178bbcffccdd38534017f5efa51617
https://doi.org/10.1161/hyp.74.suppl_1.125

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