Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Shaun McQuitty"'
Publikováno v:
Journal of Industrial Ecology. 26:536-547
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26eeace3c5240710b420637a6e9b3dd1
https://doi.org/10.1111/jiec.13201
https://doi.org/10.1111/jiec.13201
Publikováno v:
Journal of Marketing Theory and Practice. 28:541-552
Prosumers are people who produce and consume their own products. We study prosumers in the context of home brewers and investigate their motivations for producing products for themselves and the be...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5907dd13c263eb00456343a71b2c5b9d
https://doi.org/10.1080/10696679.2020.1801321
https://doi.org/10.1080/10696679.2020.1801321
Publikováno v:
Journal of Research in Interactive Marketing. 13:179-203
Purpose This paper aims to examine small business’ participation in digital marketing and to integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) so as to explore the motivations and expected outcomes of such part
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0728dbb8b9077c18c4c2cf7207e01cc
https://doi.org/10.1108/jrim-04-2018-0062
https://doi.org/10.1108/jrim-04-2018-0062
Autor:
Shaun McQuitty
Publikováno v:
Journal of Global Scholars of Marketing Science. 28:272-277
This article reflects on McQuitty’s 2004 paper, which describes the importance of statistical power for hypothesis testing and, more specifically, the evaluation of structural equation models (SEMs). McQuitty also explains the use of what was at th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::821ae710701b5b5202c6dc8cd915d49e
https://doi.org/10.1080/21639159.2018.1434806
https://doi.org/10.1080/21639159.2018.1434806
Autor:
Shaun McQuitty
Publikováno v:
Journal of African Business. 19:124-142
Unlike univariate and bivariate statistical methods, multivariate statistical methods are capable of analyzing more than one relationship at a time. There are a number of multivariate data analysis methods, each with its own purpose. For nonexperts i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77fe958583ee79b92ebca4af916ef352
https://doi.org/10.1080/15228916.2017.1374816
https://doi.org/10.1080/15228916.2017.1374816
Autor:
Marco Wolf, Shaun McQuitty
Publikováno v:
Journal of Marketing Theory and Practice. 21:195-210
Do-it-yourself (DIY) behaviors encompass a broad spectrum of activities such as home remodeling, automobile repair, gardening, and consumption-directed projects such as handcrafting furniture. DIYers who produce their own goods and services extend th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::253098f0dfb20a2a8ce8541b8994e3d0
https://doi.org/10.2753/mtp1069-6679210205
https://doi.org/10.2753/mtp1069-6679210205
Autor:
Shaun McQuitty, Marco Wolf
Publikováno v:
Journal of African Business. 14:58-69
Structural equation modeling (SEM) is a popular statistical technique that has become an essential tool for business academics and practitioners. The technique is particularly well suited for evaluating the relationships among any number of observed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e8b0d75ae88805a9aede28158c17f21
https://doi.org/10.1080/15228916.2013.765325
https://doi.org/10.1080/15228916.2013.765325
Publikováno v:
International Journal of Research in Marketing. 29:210-219
This article investigates the optimal spending allocation between offensive and defensive marketing in a dynamic, mature market when two firms are competing for market share. A modified Lanchester model is used to determine Nash stationary feedback s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acff28ffb124b0c713abbcb81cc643c8
https://doi.org/10.1016/j.ijresmar.2011.10.003
https://doi.org/10.1016/j.ijresmar.2011.10.003
Autor:
Shaun McQuitty, Marco Wolf
Publikováno v:
AMS Review. 1:154-170
Do-it-yourself (DIY) is an increasingly popular consumer behavior, but little is known about this large consumer segment. We undertake a depth interview study and review diverse literatures to develop a conceptual model of DIY behavior that explores
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69673c5f62e443015b1c0603a20ee4c9
https://doi.org/10.1007/s13162-011-0021-2
https://doi.org/10.1007/s13162-011-0021-2
Publikováno v:
Journal of Advertising. 40:31-44
This research examines the role of emotional information management (comprised of emotion recognition, regulation, and empathy) in responses to public service appeals (PSAs) with emotional overtone...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c45458b9b265f15fd03225cd1daca249
https://doi.org/10.2753/joa0091-3367400303
https://doi.org/10.2753/joa0091-3367400303