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Autor:
Shashibala Rai, Saswata Narayan Biswas
Publikováno v:
Journal of Social Marketing. 12:436-455
Purpose The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Design/methodology/approach Da
Autor:
Shashibala Rai, Saswata Narayan Biswas
Publikováno v:
Indian Journal of Health Studies. :11-25
Health behavior change related communication strategy encounters two major roadblocks— the social and individual level blocks, and the other is resource scarcity. To increase behavior that promotes health, particularly in the context of a developin
Publikováno v:
Journal of Social Marketing; 2022, Vol. 12 Issue 4, p436-455, 20p