Zobrazeno 1 - 10 of 81 pro vyhledávání: '"Sharon Purchase"'
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Marketing research agency, creative agency and client relationships: a study of relationship tensions
Autor: Ena Vejnovic, Sharon Purchase, Liudmila Tarabashkina
Publikováno v: Journal of Business & Industrial Marketing.
Purpose To this date, research on tensions has been carried out on business networks and value co-creation, with no studies exploring tensions within the marketing services context. This study aims to use the three tension categories proposed by Toth
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::554162869fd8fa76780e84488f6286ad
https://doi.org/10.1108/jbim-07-2022-0327
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6
Facilitating open innovation processes through network orchestration mechanisms
Autor: Sharon Purchase, Daniel Schepis, Bella Butler
Publikováno v: Industrial Marketing Management. 93:270-280
Participation in open innovation networks presents challenges, as firms must recognize value before being willing to openly collaborate, yet opportunities typically cannot be realized without active engagement. Innovation intermediaries can address t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3f69a820aa2cc5b916080a059f7e354f
https://doi.org/10.1016/j.indmarman.2021.01.015
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7
Micro-processes of public good social innovation in the Australian social impact investment market
Autor: Daniel Schepis, Sharon Purchase, Paul Flatau, Ali Mollinger-Sahba
Publikováno v: Industrial Marketing Management. 93:428-445
Social impact bonds (SIBs) are strategic alliances aiming to generate financial profit through social innovation in the delivery of public social services. SIBs are also a product on the social impact investment market. There is little evidence for S
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::47696a1d7eeebaf30772f0f2f16d9b9d
https://doi.org/10.1016/j.indmarman.2020.03.027
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8
Network change processes for environmental practices
Autor: Lyndie Bayne, Sharon Purchase, Geoffrey N. Soutar
Publikováno v: Journal of Business & Industrial Marketing. 36:1832-1845
PurposeThe purpose of this study is to develop an understanding of how change in environmental practices occurs in business networks. The study examines what types of network change processes occur in bringing about environmental change. Further, the
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::87f24cd4a1b791add7b69175a8bea669
https://doi.org/10.1108/jbim-02-2020-0094
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9
When Western measures meet Eastern perspectives: A prototyping analysis of xinren in buyer-seller relationships
Autor: Sharon Purchase, Sandra Kiffin-Petersen, Thorsten Migge
Publikováno v: Industrial Marketing Management. 91:129-141
This paper contributes to our understanding of xinren within buyer-seller relationships. Xinren is often translated to trust and is critical for the development of strong business relationships. Previous conceptualizations and measurements of xinren
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d3600c122df10198b3a57e6691b924bd
https://doi.org/10.1016/j.indmarman.2020.08.019
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10
Changes within activity patterns through network tensions
Autor: Sharon Purchase, Bella Butler
Publikováno v: Journal of Business & Industrial Marketing. 36:2219-2230
PurposeThis paper aims to investigate business network activity patterns and how they change when actors experience tensions.Design/methodology/approachFour tensions, developed from previous literature, are considered in relation to how they influenc
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::15aee8fdcf6742e2cfa3111cb3d9143e
https://doi.org/10.1108/jbim-05-2019-0251
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