Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Sharmuud Haliun"'
Autor:
Sharmuud Haliun, Seong-Do Cho
Publikováno v:
Journal of Marketing and Consumer Behaviour in Emerging Markets, Vol 1, Iss 1, Pp 4-14 (2015)
The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Ko