Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Sharmila C. Chatterjee"'
Publikováno v:
Journal of Business Research. 144:966-974
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::687e712a696d935c71ebe1abaa6d1e34
https://doi.org/10.1016/j.jbusres.2022.01.052
https://doi.org/10.1016/j.jbusres.2022.01.052
Publikováno v:
Journal of Marketing. 77:52-67
The sales lead black hole-the 70% of leads generated by marketing departments that sales representatives do not pursue-may result from competing demands on sales reps' time. Using the motivation-opportunity-ability framework, the authors consider fac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::944b76fe6e51401c4aadbc1d70120dc0
https://doi.org/10.1509/jm.10.0047
https://doi.org/10.1509/jm.10.0047
Publikováno v:
Industrial Marketing Management. 41:40-53
Channel intermediaries constitute a key marketing asset, enabling manufacturers to reach out to and serve end-users or customers. The manufacturer-intermediary relationship has to create value for and deliver it to the end-user. In this process manuf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f365bfa4ce119f80e9d6c19604f30c56
https://doi.org/10.1016/j.indmarman.2011.11.010
https://doi.org/10.1016/j.indmarman.2011.11.010
Autor:
Sharmila C. Chatterjee
Publikováno v:
Journal of Retailing. 71:23-46
Should a retailer concentrate most of its stock purchases in one wholesale supplier (effectively single sourcing) or balance its purchases between two suppliers (balanced sourcing)? A concentrated purchasing strategy makes the retailer an important c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab1c510ebfc916bd900aab9655b6a081
https://doi.org/10.1016/0022-4359(95)90011-x
https://doi.org/10.1016/0022-4359(95)90011-x
Autor:
Sharmila C. Chatterjee, D. Sudharshan
Publikováno v:
Behaviormetrika. 21:97-119
The study proposes and empirically tests a new model for delineating product markets-MARKDEF. In MARKDEF product market definitions are analytically obtained using consumer perceptions. MARKDEF provides important diagnostic capability. It not only en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c17d5bbba0bc6f3b94f6e45ce84c1303
https://doi.org/10.2333/bhmk.21.97
https://doi.org/10.2333/bhmk.21.97
Autor:
Scott A. Neslin, Suchandra Dutta, Qiong Wang, Lisa K. Scheer, Alberto Sa Vinhas, Joseph Lajos, William T. Ross, Adam J. Fein, Sharmila C. Chatterjee
Publikováno v:
Marketing Letters
Marketing Letters, Springer Verlag, 2010, 21 (3), pp.223-237. ⟨10.1007/s11002-010-9105-2⟩
Marketing Letters, Springer Verlag, 2010, 21 (3), pp.223-237. ⟨10.1007/s11002-010-9105-2⟩
International audience; The marketing literature has made significant progress toward a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today's channel systems raises addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ad5333735f5e486388a8ddb0ee06cb6
https://hal-hec.archives-ouvertes.fr/hal-00521807
https://hal-hec.archives-ouvertes.fr/hal-00521807
