Methods and Models for Analyzing the Efficiency of E-commerce Systems

Autor: Sergienko Olena A., Shapran Olena Ye., Sosnov Igor I.

Publikováno v: Bìznes Inform, Vol 11, Iss 502, Pp 140-149 (2019)

The publication explores methods of analyzing the efficiency of the e-commerce system; with consideration of the technology of organizing commercial activities in the current environment and the main instruments of e-commerce. The analysis and compar

Externí odkaz: https://doaj.org/article/172fad40b7474280ac2066637c3b1dfa

Разработка комплексного инструментария управления маркетинговой деятельностью торгового предприятия на конкурентном рынке

Autor: Shapran, Evgeniy, Sergienko, Olena, Gaponenko, Olga, Shapran, Olena

Publikováno v: Technology audit and production reserves; Том 6, № 4(50) (2019): Economics of enterprises. Macroeconomics; 10-20
Technology audit and production reserves; Том 6, № 4(50) (2019): Економіка підприємств. Макроекономіка; 10-20
Technology audit and production reserves; Том 6, № 4(50) (2019): Экономика предприятий. Макроэкономика; 10-20

The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, nam

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=scientific_p::17ff957b23221ce83bcd7aa7687aaf26
http://journals.uran.ua/tarp/article/view/189806