Výsledky vyhledávání - "Shannon C. McGee"

Antidepressant advertising effects on drug knowledge and drug seeking

Autor: Sean Laraway, Shannon C. McGee, Susan Snycerski, Glenn M. Callaghan

Publikováno v: Journal of Consumer Marketing. 30:267-272

PurposeThe purpose of this paper is to determine the extent to which exposure to a television commercial for an antidepressant drug (Cymbalta®) compared to another commercial (Weight Watchers®) influenced participants' knowledge of the drug (includ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2f2ce842e0488852082d5ffe2a6ca33a
https://doi.org/10.1108/07363761311328937

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