Positioning of private label brands of men’s apparel against national brands

Autor: Subrata Saha, Pritha Ghosh, Shamindra Nath Sanyal, Swati Mukherjee

Publikováno v: Ghosh, P, Saha, S, Sanyal, S N & Mukherjee, S 2020, ' Positioning of private label brands of men’s apparel against national brands ', Journal of Marketing Analytics . https://doi.org/10.1057/s41270-020-00091-7

The article argues that apart from price competition with other underlying factors differentiate the customers’ perception of the national brand (NB) and private label brand (PLB). The data collected across various brands indicate that respondents

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cbaf793084fe010b0befa8efcf26bc48
https://doi.org/10.1057/s41270-020-00091-7

Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications

Autor: Shamindra Nath Sanyal, Raiswa Saha, Rudra Rameshwar

Publikováno v: Corporate Social Responsibility and Environmental Management. 27:2816-2830

The underlying principle of the present research work is to examine how manager's personal values and strategic CSR influences employees perceived CSR and implementation within their organizations, therefore, giving importance to the performance and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0b4d8f71c035597f8729de082eacaea
https://doi.org/10.1002/csr.2005

Women in Information Technology: How Organizationally Committed They Are

Autor: Shamindra Nath Sanyal, Rooprekha Baksi Maiti

Publikováno v: Cyber Intelligence and Information Retrieval ISBN: 9789811642838

The study's aim is to look into the factors that influence organizational commitment among working women in the information technology (IT) industry, as well as how these factors can be used to determine organizational commitment among women in the I

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d64b96b74ee33b590286e611529ab73e
https://doi.org/10.1007/978-981-16-4284-5_50

Optimizing the role of organizational commitment

Autor: Shamindra Nath Sanyal, Rooprekha Baksi Maiti

Publikováno v: International Journal of Organizational Analysis. 26:669-690

Purpose The purpose of this paper is twofold: first, to find out the factors that affect organizational commitment in the school education sector and second, how these factors might be modified to judge organizational commitment of the school teacher

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9379e41264988c36fc5d72252a8d0488
https://doi.org/10.1108/ijoa-06-2017-1183

Perceived consumption vulnerability of elderly citizens

Autor: Shamindra Nath Sanyal, Subhadip Roy

Publikováno v: Qualitative Market Research: An International Journal. 20:469-485

Purpose This study aims to explore the dimensions of perceived consumption vulnerability (PCV) for the elderly citizens (EC) in India and its consequences. Consumer vulnerability is a recent and important construct for marketers and policymakers to u

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4a6ead771a4d2c205d5ebde7fbdad261
https://doi.org/10.1108/qmr-11-2016-0113