Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Shalom Saar"'
Autor:
Shalom Saar
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
Many of the current decision models in marketing are concerned with rationalistic theories. This is especially the case in the assessment of new products. Growing international competition, diffusion of innovative technologies and a shorter life cycl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c623ccdf1ed8a1d6ebfc354041c7910
https://doi.org/10.1007/978-3-319-16973-6_116
https://doi.org/10.1007/978-3-319-16973-6_116
Autor:
J. Michael Crabtree, Sheila Silver, Paul C. Cozby, Everette E. Dennis, Kenneth E. Moyer, Maurine H. Beasley, Shalom Saar, Preben Sepstrup, Leslie J. Friedman, Marcia Guttentag, Ronald G. Hick
Publikováno v:
Communication Booknotes. 9:86-89
Ronald G. Hick A Survey of Mass Communication (Gretna, La.: Pelican Publishing Co., 1977—$7.95, paper) Everette E. Dennis The Media Society: Evidence About Mass Communication in America (Dubuque, Iowa: Wm. C. Brown, 1978—$6.95, paper) Leslie J. F
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c51892901197c47159408c53bfa9ff7
https://doi.org/10.1080/10948007809488988
https://doi.org/10.1080/10948007809488988
