Zobrazeno 1 - 1
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pro vyhledávání: '"Shahmeella Thebo"'
Publikováno v:
Journal of Public Value and Administrative Insight. 3:11-19
The main purpose of this paper is to explore the impact of brand extension on the brand image of the company. This was divided into three objectives, evaluating the impact after extension of the parent brand change in customer attitude, assessing the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56a4fef87e5fffa076ce7f05a926f380
https://doi.org/10.31580/jpvai.v3i2.1346
https://doi.org/10.31580/jpvai.v3i2.1346
