Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Shaheen Borna"'
Autor:
Samer Elhajjar, Shaheen Borna
Publikováno v:
Marketing Education Review. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed0bd24a834cd7e8363624639a39411d
https://doi.org/10.1080/10528008.2022.2082983
https://doi.org/10.1080/10528008.2022.2082983
Publikováno v:
Marketing Education Review. 31:2-13
This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84c5e099c3f90259c97f4355b0dc51b4
https://doi.org/10.1080/10528008.2020.1835492
https://doi.org/10.1080/10528008.2020.1835492
Autor:
Dheeraj Sharma, Shaheen Borna
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the
Autor:
Shaheen Borna Dba, Susan Brudvig
Publikováno v:
Young Consumers. 13:147-160
PurposeThe purpose of this paper is to examine the effect of pediatricians' obesity and gender on children's perceptions of physicians. In particular, to examine the extent and direction of obesity and gender on children's perceptions of likability,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49dff8e0661f96ffacd304c91d1a69d2
https://doi.org/10.1108/17473611211233495
https://doi.org/10.1108/17473611211233495
Autor:
Dheeraj Sharma, Shaheen Borna
Publikováno v:
International Journal of Emerging Markets. 6:7-16
PurposeThe purpose of this paper is to investigate the recent global economic downturn. Particularly, the study explores the utilization of the concept of Brownian motion in financial risk management in organizations in the USA.Design/methodology/app
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a4ebca9f687c9dc636e8472105c23b5
https://doi.org/10.1108/17468801111104340
https://doi.org/10.1108/17468801111104340
Autor:
Russell Wahlers, Shaheen Borna
Publikováno v:
Journal of Management and Strategy. 9:27
Since the introduction of the concept of the product life cycle (PLC) to the marketing literature almost 67 years ago, a plethora of literature regarding this concept has appeared in the academic as well as trade journals. In spite of an extensive bo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a91f18671fe979b7f49ebc04cbd7a406
https://doi.org/10.5430/jms.v9n2p27
https://doi.org/10.5430/jms.v9n2p27
Publikováno v:
Journal of Business Ethics. 89:251-260
Corporate ethical values (CEVs) can be viewed outside the realm of organizational training, standard operating procedures, reward and punishment systems, formal statements, and as more representative of the real nature of the organization (Organ, 198
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44f1b125625b0f8ca4029aa7caeb8030
https://doi.org/10.1007/s10551-008-9997-4
https://doi.org/10.1007/s10551-008-9997-4
Autor:
Manoj Athavale, Shaheen Borna
Publikováno v:
Journal of Insurance Issues. 31(1):1-15
This paper presents information about event data recorders (EDRs) as well as arguments for and against the use of EDRs, and explores the right of information access against concerns of information privacy. The results of an opinion survey related to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::e69a034509f9a28f9ea7761275c49ad7
http://www.insuranceissues.org/PDFs/311AB.pdf
http://www.insuranceissues.org/PDFs/311AB.pdf
Publikováno v:
Services Marketing Quarterly. 28:49-63
Intramarketing involves a unit in an organization distributing and promoting its service offering to employees within another unit of the same organization. In this context marketing is viewed as a societal process. The purpose of this paper is to in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d4e410a5ef28042da0d73ad2be5e2e8
https://doi.org/10.1300/j396v28n04_04
https://doi.org/10.1300/j396v28n04_04
Autor:
Shaheen Borna, Babu Nahata
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
This article broadens the concept of cost in tie-in agreements. It is shown that the relevant economic criterion to be used in evaluating the tie-in agreements is not the price of the tied goods. Instead, where multiproduct buying is involved, it is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::622257dc4ed3c740562f5b60cf570a88
https://doi.org/10.1007/978-3-319-17052-7_58
https://doi.org/10.1007/978-3-319-17052-7_58