Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Shafig AL-Haddad"'
Autor:
Rand Badran, Mohammad Abuhashesh, Abdel-Aziz Ahmad Sharabati, Fandi Omeish, Mohammad Al-Khasawneh, Shafig Al-Haddad
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 4, Pp 2241-2254 (2024)
This study explores the factors affecting CliQ payment service adoption in Jordan as it represents a major shift in the Jordanian market to Fintech and mobile marketing. This study presented a distinctive model by integrating the “unified theory of
Externí odkaz:
https://doaj.org/article/2be449aa27694ad5b327ac9b8b1f1547
Autor:
Mohammad Al Haj Eid, Mohammad Abu Hashesh, Abdel-Aziz Ahmad Sharabati, Ahmad Khraiwish, Shafig AL-Haddad, Hesham Abusaimeh
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 4, Pp 2291-2306 (2024)
This paper addresses the conceptual exploration of various issues that form an integral part of the ethical dimensions surrounding the use of artificial intelligence (AI) in the field of marketing. We critically review some of the main ethical challe
Externí odkaz:
https://doaj.org/article/cb65c2915ca2468ab976d2f145362f6d
Autor:
Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Ahmad Yacoub Nasereddin, Madeleine Alyah, Omar Mehyar, Ahmad Ali Atieh Ali
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 4, Pp 2685-2700 (2024)
The current research aims to expose the value of Instagram's features and content and investigate how cognitive functions mediate the relationship between Instagram's content-related elements (informative material, user-generated content, augmented r
Externí odkaz:
https://doaj.org/article/f39d9613825644e790715a1ab908a001
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 3, Pp 1493-1500 (2024)
This study investigates the effect of marketing via Instagram on Generation Z’s preference for gyms in Jordan, so it would be helpful for marketers of gyms to be aware of using Instagram to attract Generation Z as their potential customers. Moreove
Externí odkaz:
https://doaj.org/article/18090c278c024dde96d8c9809b4ca4f3
Autor:
Fandi Omeish, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi, Omar N. Badran
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 3, Pp 1701-1714 (2024)
Social media influencers have become important motivators in shaping tourist attitudes and behaviors. This study analyzed how exposure to influencer content impacts key outcomes for the destination Jordan. A survey of tourists who visited Jordan in t
Externí odkaz:
https://doaj.org/article/c140951f604a4c51a81f1728a9f14d79
Autor:
Mohammad Hamdi Al Khasawneh, Mohammad Al-Rousan, Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Reem Sewan
Publikováno v:
International Journal of Data and Network Science, Vol 8, Iss 2, Pp 1197-1212 (2024)
The current research paper aims to pinpoint the determinants that impact consumers' perceived ease and perceived usefulness of digital wallet usage in Jordan. To accomplish this, the Technology Acceptance Model (TAM) has been used, which encompasses
Externí odkaz:
https://doaj.org/article/5f49949d63434634ab1018c477e8e2d9
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 4, Pp 1525-1534 (2023)
This study is done to identify the impact of promotion on the purchase intentions of video games in Jordan. The independent variables used to test promotion were trailers, discounts, influencers/streamers, and social media. The data were collected by
Externí odkaz:
https://doaj.org/article/516fd8af2f514d7bb70f4db39ef44a27
Autor:
Shafig Al-Haddad, Mohammad Al-Khasawneh, Abdel-Aziz Ahmad Sharabati, Heyam Wael Haddad, Jude Ali Abu Halaweh
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 4, Pp 1885-1900 (2023)
The purpose of the current research is to explore the impact of Instagram pages on consumers’ purchasing intentions among millennials in the fashion industry in Jordan. This study uses a quantitative, cause-effect, and cross-sectional approach. Onl
Externí odkaz:
https://doaj.org/article/fc30faedd1c447a796fcaae41e44689f
Publikováno v:
Problems and Perspectives in Management, Vol 21, Iss 1, Pp 1-12 (2022)
Sustainability includes social, economic, and ecological responsibilities. The worldwide concern about sustainability is increasing, especially for those issues related to the ecological domain. Any organization wishing to survive and sustain its bus
Externí odkaz:
https://doaj.org/article/733e6d5821a1418dbfc70de6dc6c9ed6
Publikováno v:
Problems and Perspectives in Management, Vol 20, Iss 3, Pp 387-399 (2022)
Nascent mumpreneur is a mother with one or more children coming up with a new venture to support herself and her family. The debate about the motivation for mumpreneurs to start their new business is going on and underresearched. Therefore, this stud
Externí odkaz:
https://doaj.org/article/b63f106805eb49d3881bb58db643b636