Zobrazeno 1 - 10 of 16 pro vyhledávání: '"Shadma Shahid"'
2
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention
Autor: Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid, Valdimar Sigurdsson
Publikováno v: Journal of Marketing Management. 39:275-297
The growing use of mobile technologies is spawning firms’ adoption of mobile relationship-building techniques, including via mobile apps. However, despite the rapid rise of these technologies, little remains known regarding consumers’ mobile app-
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4f24fc200e96f47292996c867725df98
https://doi.org/10.1080/0267257x.2022.2106290
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4
Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective
Autor: Shadma Shahid, Mohammad Ashraf Parray, George Thomas, Rahela Farooqi, Jamid Ul Islam
Publikováno v: Journal of Islamic Marketing. 14:826-850
Purpose Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a116948c995f6f40f1e98263f451ffcb
https://doi.org/10.1108/jima-08-2021-0265
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5
Affordable luxury consumption: an emerging market's perspective
Autor: Jamid Ul Islam, George Thomas, Rahela Farooqi, Shadma Shahid
Publikováno v: International Journal of Emerging Markets. 18:316-336
PurposeThis study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India.Design
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::faf37853c98c366a032a5e874bf19b95
https://doi.org/10.1108/ijoem-01-2021-0144
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6
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
Autor: Imran Khan, Aaleya Rasool, Zillur Rahman, Jamid Ul Islam, Shadma Shahid, Raouf Ahmad Rather
Publikováno v: International Journal of Bank Marketing. 38:1279-1303
PurposeThis paper aims to investigate how banking websites can activate customer engagement (CE) to consequently enhance customer trust and retention.Design/methodology/approachUsing an online survey, data were collected from 598 customers of various
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5d325991440b16491bba4d1c3d679ecf
https://doi.org/10.1108/ijbm-12-2019-0460
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7
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Autor: Shadma Shahid, Justin Paul, Faheem Gul Gilal, Shiveen Ansari
Prior studies on the in-store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies. Thus, the goal
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da0af6ac9574988f5811ea509fa16f98
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