Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Shabnam Azimi"'
Autor:
Shabnam Azimi, Yana Andonova
Publikováno v:
Marketing Intelligence & Planning. 41:329-343
PurposeThis paper provides a framework of the indicators of the quality of text in online reviews and their influence on the perceived helpfulness of reviews. First, the authors assess the effects of concreteness, readability and credibility on revie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5abcb0577b862101c00f3e7c821dede3
https://doi.org/10.1108/mip-08-2022-0365
https://doi.org/10.1108/mip-08-2022-0365
Publikováno v:
Journal of Consumer Marketing. 39:523-537
Purpose This study aims to examine how characteristics of an online review and a consumer reading the review influence the probability that the consumer will assess the review as authentic (real) or inauthentic (fake). This study further examines the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4337932cf0a97dcacf7f59d70a1ccf06
https://doi.org/10.1108/jcm-04-2021-4597
https://doi.org/10.1108/jcm-04-2021-4597
Publikováno v:
Young Consumers. 23:179-196
Purpose Drawing upon cohort theory, the age-period-cohort framework and the portrait value system, this paper aims to examine differences in basic human values between generations Y and Z as they are shaped by recent major events (most importantly th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52a2052a32bc42e510203e85f40edf71
https://doi.org/10.1108/yc-03-2021-1300
https://doi.org/10.1108/yc-03-2021-1300
Publikováno v:
Journal of Consumer Marketing. 37:795-805
Purpose This paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer procrastination, thus decreasing consumer regret, anger and ret
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b7a968ea22c365cd6301a8f4e62c7b4
https://doi.org/10.1108/jcm-07-2019-3329
https://doi.org/10.1108/jcm-07-2019-3329
Publikováno v:
Journal of Rescue Relief. 11:163-173
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c995e555e248e8ce309d46cad794b4e9
https://doi.org/10.52547/jorar.11.3.163
https://doi.org/10.52547/jorar.11.3.163