Zobrazeno 1 - 10 of 148 pro vyhledávání: '"Seymour Sudman"'
2
Predicting the future of consumer panels
Autor: Seymour Sudman, Brian Wansink
Publikováno v: Journal of Database Marketing & Customer Strategy Management. 9:301-311
The future for consumer panels is rich. The data collection experience will be richer for consumers, and the data will be richer for researchers. The challenge will be in determining how to use this data to improve a manager's understanding of his or
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cec337381e0f0ceb99353f73fd7778df
https://doi.org/10.1057/palgrave.jdm.3240078
Zobrazit plný text záznamu
6
Understanding consumer usage of product magnitudes through sorting tasks
Autor: Michael D. Johnson, Madhubalan Viswanathan, Seymour Sudman
Publikováno v: Psychology and Marketing. 16:643-657
Magnitudes describing product attributes are basic elements used in decision making. Although several researchers have emphasized the need to understand how consumers categorize product attributes, empirical research on this issue is rare. As a first
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::37802a4771bdb3ba38d78302d7fa7d9a
https://doi.org/10.1002/(sici)1520-6793(199912)16:8<643::aid-mar2>3.0.co
Zobrazit plný text záznamu
7
Validity of Drug Use Reporting in a High-Risk Community Sample: A Comparison of Cocaine and Heroin Survey Reports with Hair Tests
Autor: Joseph S. Wislar, Vina Spiehler, Seymour Sudman, Timothy P. Johnson, Michael Fendrich
Publikováno v: American Journal of Epidemiology. 149:955-962
Hair specimens were collected from 322 subjects and analyzed as part of an experimental study administering household surveys during 1997 to a high-risk community sample of adults from Chicago, Illinois. Toxicologic results were compared with survey
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd30bed674edc4b584283ead4204a6df
https://doi.org/10.1093/oxfordjournals.aje.a009740
Zobrazit plný text záznamu
8
Sampling in the Twenty-First Century
Autor: Edward Blair, Seymour Sudman
Publikováno v: Journal of the Academy of Marketing Science. 27:269-277
This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that wi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::33e6c4f2e2606b3d7c17fd1ad5afff53
https://doi.org/10.1177/0092070399272010
Zobrazit plný text záznamu
9
Elektronická kniha
Context Effects in Social and Psychological Research
Autor: Norbert Schwarz, Seymour Sudman
0 e The contributors to this book review our current knowledge of context effects in survey research, psychological testing, and social judgement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditio
Zobrazit plný text záznamu
10
Elektronická kniha
Autobiographical Memory and the Validity of Retrospective Reports
Autor: Norbert Schwarz, Seymour Sudman
Autobiographical Memory and the Validity of Retrospective Reports presents the collaborative efforts of cognitive psychologists and research methodologists in the area of autobiographical memory. The editors have included an esteemed group of researc
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje