Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Seymour Banks"'
Autor:
Seymour Banks
Publikováno v:
Journal of Marketing. 15:331-335
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b915d42f2c4c3c1f81e187ce4d8e5706
https://doi.org/10.1177/002224295101500308
https://doi.org/10.1177/002224295101500308
Autor:
Seymour Banks
Publikováno v:
Journal of Marketing. 28:32-40
How valid are the results of marketing research that involve people as the subjects? Is it possible to waste large sums of money because of reliance on research systems that have built-in errors, or that show results not applicable to the untested po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8625d9c94efd3d07c19e9cd3f50cb421
https://doi.org/10.1177/002224296402800407
https://doi.org/10.1177/002224296402800407
Autor:
Seymour Banks
Publikováno v:
Journal of Applied Psychology. 35:260-264
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24709cda7c4050e89e67417ff044e782
https://doi.org/10.1037/h0061891
https://doi.org/10.1037/h0061891
Autor:
Seymour Banks
Publikováno v:
Journal of Marketing. 31:61-63
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4856a92f16d9631844817f92118b2717
https://doi.org/10.1177/002224296703100413
https://doi.org/10.1177/002224296703100413
Autor:
Seymour Banks
Publikováno v:
Lecture Notes in Economics and Mathematical Systems ISBN: 9783540078692
A model of market demand for brands of convenience goods (coffee and cleanser) is described and tested.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fc09a031cf3d92874098fb6ceb119d8
https://doi.org/10.1007/978-3-642-51565-1_139
https://doi.org/10.1007/978-3-642-51565-1_139
Autor:
Seymour Banks
Publikováno v:
Contemporary Psychology: A Journal of Reviews. 20:580-581
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e60f4a0fb85b45f4dd7f93666332cae
https://doi.org/10.1037/0013501
https://doi.org/10.1037/0013501
Autor:
Seymour Banks
Publikováno v:
International Journal of Research in Marketing. 2:297-298
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea8ff75dd76044bd5e62a2c35d784509
https://doi.org/10.1016/0167-8116(85)90042-4
https://doi.org/10.1016/0167-8116(85)90042-4
Autor:
Seymour Banks
Publikováno v:
Journal of Marketing Research. 5:222-223
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9dc1264f38979a17b841163654573007
https://doi.org/10.1177/002224376800500214
https://doi.org/10.1177/002224376800500214
Autor:
Seymour Banks
Publikováno v:
Journal of Marketing. 18:445-446
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b7d2143a64ffe31d6d439e75d8c5494
https://doi.org/10.1177/002224295401800420
https://doi.org/10.1177/002224295401800420
Autor:
Seymour Banks, Rajinder Gupta
Publikováno v:
Journal of Consumer Research. 7:327
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::674c60f8c18b8c18fb1743aa013dc620
https://doi.org/10.1086/208820
https://doi.org/10.1086/208820