Výsledky vyhledávání - "Seyedehanahita Mousavi"

A new fuzzy multi-criteria decision-making approach for risk assessment of competitors’ cooperation in new product development projects

Autor: Seyedehanahita Mousavi, Ashkan Hafezalkotob, Vahidreza Ghezavati, Farshid Abdi

Publikováno v: Journal of Business & Industrial Marketing. 37:2278-2297

Purpose This study aims to identify and accurately assess the risk factors of competitors’ cooperation in the NPD project. Design/methodology/approach New product development (NPD) is essential to the survival of companies and surpassing other comp

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::76ab3a103d489ef132284d3ee0d325f7
https://doi.org/10.1108/jbim-06-2021-0298

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání