Výsledky vyhledávání - "Seyedamir Sharifsamet"

Customer decision-making styles as a tool for segmenting digital products market in Iran

Autor: Mohammad Rahim Esfidani, Seyedamir Sharifsamet, Lucas A. Skoufa, Shahryar Mohsenin

Publikováno v: Journal of Islamic Marketing. 9:560-577

Purpose The purpose of this paper is to define and develop digital products market segments in Tehran based on consumers’ buying decision-making styles (CDS) and testing applicability of Sproles and Kendall’s model [consumer style inventory (CSI)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bfadf2d175bffd00c7c9ffa37e74a653
https://doi.org/10.1108/jima-04-2017-0041

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Marketing destinations: the impact of destination personality on consumer attitude

Autor: Seyedamir Sharifsamet, Brett A. S. Martin, Hyun Seung Jin

Publikováno v: Journal of Strategic Marketing. 28:60-69

This study investigates how a consumer’s view of the brand personality of a holiday destination influences their destination attitude. While brand personality and brand attitudes have been well studied, destination personality and destination attit

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7bbad9a6b09e1a58adea16a1fa39ec4a
https://doi.org/10.1080/0965254x.2018.1485726

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