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The aim of this research is firms' strategic positioning modeling in a dynamic strategy space consisting of the customers and competitors. Presented model provides the possibility of choosing superior position to other competitors and customers for e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4fb541c5acd2f8899b2ebfb4b0b0d18
https://doi.org/10.4018/978-1-5225-4056-4.ch016
https://doi.org/10.4018/978-1-5225-4056-4.ch016
